Sunday , November 15 2015

The Fiji Airways Re-launch & the Decline of Region Branding

The Fiji Airways Re-launch & the Decline of Region Branding

The success of Air Pacific’s relaunch as Fiji Airways speaks loudly to the declining use of the Pacific as a brand. In 1971, Fiji Airways made the strategic decision to forsake th ...

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PDcast #8: Nation Brand Wrap-Up

PDcast #8: Nation Brand Wrap-Up

The concept of the nation brand is here to stay, but the more that it is discussed, the more questions are raised. The PDcast is a weekly podcast featuring Julia Watson, Adam Cyr  ...

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Bottling the Negativity: Fiji Water Brands Fiji

Bottling the Negativity: Fiji Water Brands Fiji

While Fiji Water cannot buy positive press these days, its island-nation namesake still reaps the branding rewards. It seems Fiji Water is never short of a critic. Last month’s Ne ...

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