Sunday , November 15 2015

About Nicholas Dynon

  • Nicholas Dynon has previously served as an Australian diplomat to Fiji and China. He is currently a doctoral candidate researching Chinese public diplomacy with Macquarie University’s Department of Media, Music, Communication and Cultural Studies Department in Sydney. He coordinates the Line 21 Project.

The Fiji Airways Re-launch & the Decline of Region Branding

The success of Air Pacific’s relaunch as Fiji Airways speaks loudly to the declining use of the Pacific as a brand. In 1971, Fiji Airways made the strategic decision to forsake the Fiji brand and rebr ...

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Bottling the Negativity: Fiji Water Brands Fiji

Bottling the Negativity: Fiji Water Brands Fiji

While Fiji Water cannot buy positive press these days, its island-nation namesake still reaps the branding rewards. It seems Fiji Water is never short of a critic. Last month’s New Zealand Herald arti ...

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