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The Daily: Cashing in on Soft Power

The Daily: Cashing in on Soft Power

March 5, 2014 7:23 am by: Category: The Daily Leave a comment A+ / A-

Our round-up of news, notes, tips, and tweets exhibiting how public diplomacy affects the world each and every day.

As the events in Ukraine call for immediate action, the fruits of longterm public diplomacy efforts are (or “would be”) utilized. Public diplomacy is not an immediately actionable device; that’s called “diplomacy.” Hence, the chatter has shifted to soft power. Hopefully, your country-of-choice built up reserves.

 


 

 

 

Though it now feels like the Sochi Olympics were months ago (it was really only two weeks), the CPD Blog has a public diplomacy-specific look back at the games.

These were the first Winter Games in this country. The last time the Olympics were in this nation, in Moscow, it was 1980, the Soviet Union held sway over what is now Russia and several satellite nations. And the United States, along with several other nations, boycotted. The giant mascot bear who “blew out” the cauldron Sunday night evoked comparisons to Misha the Bear, the 1980 Moscow mascot, one of the most famous in Olympic history. The music that accompanied that scene came from 34 years ago, too. [CPD Blog]

 

I am not so sure about this piece on women’s role in Chinese public diplomacy. It leaves me wanting a lot more.

As for morality and civilization in the family, Sun defined what she believes to be a woman’s role. “Women are the core of a family and take responsibility for caring for both the old and the young, and building harmonious relations in the family. If women can endeavor in promoting morality and civilization of family, serious incidents will reduce in the society because a woman’s role is irreplaceable,” explained Sun. “We will work on making Renmin University a Think Tank of public diplomacy. By integrating domestic universities, we are hoping to create a platform. We believe the institute can provide resources for public diplomacy for the whole country. It can spread relative knowledge among college students,” said Sun.  [Women of China]

 

 

The Russian Maslenitsa in London has all the characteristics of an effective cultural diplomacy event: hosted in a place that could use more exposure to Russian culture, started by Russian citizens instead of the government, supported by Russia’s Ministry of Culture and other government agencies. It will be compelling to watch how recent events effect this year’s celebration.

The Maslenitsa festival is actually organised by Ensemble Productions, a London-based company that specialises in organising and promoting music and dance events in Britain and internationally. By the looks of it, almost all their events are exclusively related to Russia/post-Soviet space and the celebration of its culture, with artists, musicians and dancers representing Russian and the other former republics’ cultures. Russian Maslenitsa in London is the brainchild of Olga Balakleets, head of Ensemble Productions. [The Unbearable Lightness of Russian Soft Power]

 

 

In the last two decades, China shifted to a soft power approach to its ASEAN neighbors; it’s new assertiveness, though, may be straining relationships.

One of the most important factors behind the question of how the relations between China and ASEAN have developed since the end of the Cold War has been the two sides’ attempt to tap into their soft power resources when approaching each other. China has been trying to counter the image of a ‘China threat’ in Southeast Asia by (re)shaping preferences in the region through the use of soft power diplomacy, while in parallel ASEAN and the Southeast Asian nations have been pursuing their own “constructive engagement” strategy towards China, attempting to get China to engage and enmesh it into the regional order and convince it to accept some regional norms and practices, such as multilateral engagement and the ‘ASEAN way’. [Kyoto Review]

 

 

photo credit: Kevin Lamarque / Reuters

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The Daily: Cashing in on Soft Power Reviewed by on . Our round-up of news, notes, tips, and tweets exhibiting how public diplomacy affects the world each and every day. [divide] As the events in Ukraine call for i Our round-up of news, notes, tips, and tweets exhibiting how public diplomacy affects the world each and every day. [divide] As the events in Ukraine call for i Rating: 0

About Michael Ardaiolo

Michael Ardaiolo is currently a student in Syracuse University's Public Diplomacy Master's Program: M.A. in International Relations from the Maxwell School of Citizenship and Public Affairs and M.S. in Public Relations from the S.I. Newhouse School of Public Communications. In addition, he is a recovering record slinger, a Criterion Collection addict, an NBA obsessor, and a struggling student of the Korean language.

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