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Home » The Daily » The Daily: For October 16, 2013

The Daily: For October 16, 2013

October 16, 2013 6:52 am by: Category: The Daily
photo credit: Karsten Bidstrup / Visit Greenland

photo credit: Karsten Bidstrup / Visit Greenland

Our round-up of news, notes, tips, and Tweets exhibiting how public diplomacy affects the world each and every day.

A commentary in the The Guardian argues that the American public, in no small part due to its inwardly-looking media, is failing to consider how international audiences view them.

Americans need to see those views from outside. Some understand this need: that’s one reason so many visit the US version of the Guardian’s website. It’s also a service the digital International New York Times (formerly International Herald Tribune) may help provide, with a wider range of international voices – although its target audience is modestly described by the responsible assistant managing editor, in a New York Times piece about itself, as “the political, business and cultural elite of the world”. But what about those proudly less cosmopolitan, non-elite Americans back home, including the active minorities who pre-select Democrat and Republican representatives in Washington, in partisan primaries for gerrymandered constituencies? [The Guardian]


Greenland is turning to social media in an effort to improve its national brand and tourism numbers.

Visit Greenland, the organization in charge of branding and promoting the island, is trying to bring more tourists to its vast and open shores. And social media is playing a large part in the country’s branding efforts. “People might have heard of Greenland but they just think of it as a place up north,” says Ella Grødem, senior consultant of eMarketing at Visit Greenland. “We try to increase the awareness and tell stories about Greenland as an adventure destination.” [Skift]


Ghana put an emphatic end to the Egyptian soccer team’s perfect run to 2014 World Cup by topping them 6-1, though coach Bob Bradley remains a beacon of popularity in an otherwise unfriendly environment for Americans.

To bring the Pharoahs this far, Mr. Bradley in his two years at the helm has had to navigate a minefield of rising anti-Americanism, allegations of espionage, violence and disorder in a country where politics regularly invades the soccer pitch. “Right now, Bradley is the only American who is loved in Egypt,” said Alaa Ezzat, a sports columnist for the government-owned Al Ahram newspaper. But, he added, “If he leads the Egyptian team to Brazil in 2014, he will be a great national hero.” [Wall Street Journal]



New Australian prime minister, Tony Abbott, aims for economic diplomacy via free trade deals with the three economic powerhouses of East Asia: China, Japan and South Korea.

After declaring the nation “open for business,” Australian Prime Minister Tony Abbott has set a target of achieving free trade deals with China, Japan and South Korea within just 12 months. Can the recently elected leader succeed where his predecessors failed? Having stated at the APEC summit in Bali that he wished to swiftly conclude eight years of negotiations with China, Abbott told reporters at last week’s East Asian Summit in Brunei that he was adding the nation’s second and third-biggest trading partners to the target list. [The Diplomat via PDiN]




An editorial in the Global Times argues that China needs to move its soft power initiatives away from culture and heritage, an aspect already recognized and respected by most of the world, and toward more modern elements like technology, innovation and infrastructure.

The emerging marketing science of “nation branding,” however, suggests that global audiences already have a high regard for China’s culture and that maybe they are more than ready to hear something new about the China story … China’s reform and opening-up policies, for example, have cultivated so many new elements for soft power to showcase, from innovation and technological breakthroughs to developments in public transport infrastructure and the tackling of urbanization and environmental challenges. [Global Times]



After the U.S. suspended some of its foreign aid—including proposed sales of jets, tanks and helicopters—the Egyptian government hired the Glover Park Group, a lobbying firm, to conduct public diplomacy on its behalf.

Glover Park plans to help Egypt back into the United States’ good graces. The firm’s work “will include communications associated with the Government’s implementation of its Road Map to build the institutions of an inclusive democratic state through parliamentary and presidential elections,” according to Justice records. Further, Glover Park will support the Egyptian government’s communications “with U.S. government officials, business community, non-governmental audiences and the media” as well as help with “fostering and facilitating exchanges between the U.S. and Egypt.” [The Hill]



If you are lucky enough to be in Berlin in December, the Institutes Cultural Diplomacy will be hosting the 2013 Conference on Cultural Diplomacy: “Cultural Diplomacy & Cross Continental Cooperation: Building Bridges between Europe, USA, Russia, and China.” (And as the event description points out, you will be next door to the Christmas markets!)

The conference will bring together current and former heads of state and ministers, celebrities and dignitaries including an interdisciplinary group of participants traveling to Berlin from all over the world to discuss Cultural Diplomacy in our interdependent world. The 2013 event will include parallel large-scale events dedicated to the fields of cultural diplomacy & international relations, peace building, human rights, arts and culture. [Idealist]


About Michael Ardaiolo

Michael Ardaiolo is currently a student in Syracuse University's Public Diplomacy Master's Program: M.A. in International Relations from the Maxwell School of Citizenship and Public Affairs and M.S. in Public Relations from the S.I. Newhouse School of Public Communications. In addition, he is a recovering record slinger, a Criterion Collection addict, an NBA obsessor, and a struggling student of the Korean language.

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